If you’ve listened to more than 5 seconds of any entrepreneurship podcast you’ll know that owning and growing your email list is a key part of your success as a business owner.
Multiply the importance of this by 10x if your biz topic is anywhereeee related to adult topics (like my BDSM mentorship biz). We’re already censored to death on most social media platforms, and the truth is that at any second they could (and do) decide to take down our profiles or limit our reach.
An email list is exactly how you combat that. You’ll own those contacts and can reach them as long as they’re still on board to receive your content, and won’t depend on the not-so-nuanced-or-informed decisions of the likes of these social media platform owners. Hot, right?
So you’ll need an email marketing software. ConvertKit is mine, and it’s how you can create really good look emails and effective automations or sequences without tearing your hair out in frustation.
A note on adult content – ConvertKit’s policy (as of posting this) prohibits non-educational or non-artistic adult content. So for me I’m able to use this as my resources and content are for kinky education and self-development, but this is clearly not the right place for every single NSFW business depending on what you plan to send out.
Another note on that – even if your convertkit account were to be closed, YOU WILL STILL OWN ALL YOUR LEADS of anyone who has opted into receiving emails from you! This means you can essentially take your following with you to another platform if it ever became an issue, unlike social media.
Another other note on that (this is just who I am, okay?!) – SOME features of ConvertKit will not be available to you depending on your biz topic. For example, ConvertKit has a product integration with Stripe that allows you to sell digital products or services straight through your emails. However, Stripe doesn’t allow adult content so you won’t be able to use that. Make sense?
(PS if you do already have your own website I’d recommend embedding those leads on your own site over the canva landing pages, though you technically can